If you’re constantly pushing products on social media to get sales, SEO could save you a lot of time and double your revenue in a few short months. There are many reasons why SEO is necessary for ecommerce stores.
If you’re sleeping on SEO, you’re missing out massively. The potential to generate sales is huge and not from your own country. With my former ecommerce shop, I sent items from the UK to the USA, France, India, Russia, and more.
And while I ran Google shopping ads in the UK, the rest of the world found my store using organic search. Social media accounted for a fraction of my sales. So, SEO and Paid search ads were key to me making money.
Hopefully, you can see why SEO is necessary for ecommerce stores and why you should start investing in it now. But, if you’re not yet convinced, let me illustrate with some examples.
4 reasons why SEO is necessary for Ecommerce stores
Here are just a few reasons why you should invest in SEO:
- Drives organic traffic around the clock
- Establishes your website as trustworthy and an authority
- Makes it easy for potential clients to find your products
- Cheaper and quicker than other marketing channels
Let’s explore each of these in more detail so you can better understand why SEO is necessary for ecommerce shops such as yours.
Drives organic traffic around the clock and from multiple sources
Many ecommerce companies rely on social media or paid ads to drive visitors to their online store. And while there’s nothing wrong with that, some of these channels require you to post constantly or be actively engaged.
Simply put, if you stop posting on Facebook or decide not to answer messages on Twitter, your visitor numbers will drop. Similarly, paying for ads on Google or YouTube will deliver you new customers until you stop paying them.
SEO is different. While SEO takes time to get started, once it’s up and running, you’ll get a steady flow of visitors around the clock. You’re not limited by budget, targeting, or your time capacity.
Another benefit of SEO is you can do it from anywhere and at any time. You don’t need to stick to a posting schedule or remember to answer questions and DMs every few hours.
The best reason to invest in SEO is that if Google loves your website, so will Bing, DuckDuckGo, Ecosia, and other smaller search engines. While these alternatives might be tiny compared to Google, they still bring you passive traffic around the clock.
Establishes your website as trustworthy and an authority
Imagine looking for a bike part. You’d probably start with Google. Within a few minutes, you’ll have more options than you know what to do with.
However, one store has taken the time to write a guide on installing that part on a bike or how to use it more effectively. As you read, you feel like you’re talking to a sales assistant who knows his stuff, yet you haven’t left the house!
That’s the power of content marketing. You don’t need a load of sales assistants or physical stores, just some well-written content that helps potential customers make a better decision. It doesn’t need to be fancy or complex, only it has to help the end-user solve a problem.
The more well-throughout content your ecommerce store has, the better it serves your customer and potential customers. Other marketing channels might drive sales quicker, but nothing can educate or delight your customers as content marketing can.
SEO makes it easy for potential clients to find your products
If no one can find your products in the search results, you’ll be leaving plenty of cash on the table. So having a multi-channel marketing plan that includes SEO is important.
Most ecommerce companies sell unique products will low search competition, so having the skill to SEO optimize these pages isn’t hard but is critical. Most sales happen at the 8th touchpoint, so your potential customers need to see your product; and multiple times.
By optimizing your website for the search engines, you create another touchpoint and enable visitors who are ready to buy the chance to easily make the item theirs.
Ecommerce SEO is cheaper and quicker than other marketing channels
Paid adverts are like a tap. So long as you have a budget, they’ll send you visitors. But, the moment you stop paying, you’ll see the steady flow reduce to a trickle. Social media can be as difficult to master, especially as they keep changing their algorithms to favor friends than brands.
We’re not immune from Google algorithms, that is certain. However, as long as you have a comprehensive SEO strategy for your ecommerce store that you execute to perfection and don’t invest in shady techniques, you’ll be largely unaffected by any updates.
Yes, SEO is a long-term game that requires time, effort, and investment. However, it can pay bigger dividends than other marketing channels. So it is well worth the investment.
People are more likely to trust your website over social media, which is full of scams or dodgy products. So make SEO a priority and unlock some of the potential cash you have locked up in your ecommerce business.
Invest in SEO for your ecommerce store
Hopefully, you can see why SEO is necessary for ecommerce stores and how it can help you make more cash with only a little more effort. If you don’t know where to start, buy our Content Map course, as this will help you build a keyword plan for both products and blogs.
Don’t wait until there’s a massive algorithm change by a social media network or you run out of cash to run ads. Instead, invest in SEO for your ecommerce store now and see the cash drop into your bank account!
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