types of website content

7 Types of Website Content You Can Use Now

AJ Saunders Profile Picture

Written by on 22 Sep 21

Filed under: SEO (Search Engine Optimization)

When it comes to generating website content ideas there’s a lot of noise surrounding what kinds of posts you should create. Luckily, there are only two main types of website content: Informational and Product.


As their names suggest, you’re either writing articles that explain your niche (informational) or helping the user make a buying decision (product).


If you have too many product reviews and comparisons, your visitors will find it hard to trust you. On the other side of the coin, have too much informational content that’s hard to monetize, and you’ll starve!


As we explore the different types of website content, I’ll help you navigate how much of each you should publish and when. When you finish this article, you’ll have a much stronger content strategy for your business’s website.



Informational content

Let’s start with informational types of website content as it’s the easiest to explain. I like to think of these posts as a way to build trust with your website’s visitors as you’re trying to solve a problem for them and not sell them something.


We can express most informational content as questions such as How to, why, Can I, and What. As we naturally gravitate to question form, creating these types of content is simple.


By demonstrating that you can help your visitors solve their (common) problems when they want to buy something, they’re more likely to trust your advice.


Ideally, at least 50% of the content on your website should be informational. The other half should be product-related. Let’s look at some examples of informational content types.


How to guides

As we all like to look for quick solutions to our problems, creating how-to guides is a superb way to educate your visitor while building trust. For example, say you run a cycling shop. Your customers will want to know:


None of these are revolutionary ideas, but they help the visitor solve their issues. Creating these types of articles is simple, and I’d encourage you to write as many of them as possible.


Tips, tricks, and ideas

Somewhat related to how-to questions, your visitors want to know shortcuts, hacks, and tips to ensure they get the best from their item. Again, these are easy articles to write and are helpful to the user. So, try to create as many of them as possible.


If we continue with our cycling website example, you could write:


Plenty of article ideas that are helpful, easy to write, and can be monetized using display ads. Plus you can build internal links to product-related posts, gently encouraging visitors to move along the buying process.


Buying guides

While this might seem a little weird as it’s product-related, buying guides are primarily there to help your visitor make an informed decision. They aren’t a way to shove products down the throat of your visitors. If they feel you’re being too salesy, they will leave your site within a second.


As far as content ideas go, buying guides should help people no matter their budget, requirements, or expectations. So don’t only talk to those with cash but try to encourage people who are just buying their first unit.


For each product type, you should create a buying guide. For example:


Hopefully, you get the idea and realize your content strategy needs to include buying guides. These types of website content can help your prospects feel empowered to make the right buying decision.



information content blogging



Products content

The other 50% of your website’s content should focus on selling products. Unlike informational content where you could potentially mention a product (with a link to your product or one you recommend, such as Buy Rank Tracker!) in passing, product-related articles allow you to persuade people to buy.


There are a few different types of website content within this group, allowing you to help people at each stage of the buying process.


Top 10

By highlighting the best products in a particular category, you can educate visitors on a few different products quickly and enable them to draw a like-for-like comparison. Many content marketers forget that top 10 posts are a great way to niche down and create more content that sells.


For example. You could create:


As well as a load of other similar posts. But you could also write:


These articles will help different people while allowing you to educate visitors on what bike they should be riding.


Single reviews

Top product articles are great if you don’t know where to start or are struggling to compare a few different options. However, they aren’t the best for exploring a single product in depth. Hence the need for single product reviews.


Ideally, you should review all the products in your top 10 articles. Creating these pieces increases your sales opportunities, demonstrates that you know the market well, and builds trust.


As with creating any content, put yourself in the shoe of the potential buyer. What questions do they have? Does the product excel at one particular use? Is there a feature that’s missing or exclusive?


Be balanced when reviewing as every product has flaws. If all of your reviews are positive, your visitors will smell a rat and know you’re making (well, trying to) money selling products.


Product comparisons

Imagine you’re stuck choosing between two products. You’ve read a buying guide, researched the top 10 products, and even read a few individual reviews. What’s missing is a direct comparison.


Most websites only offer buying guides, top 10 products, and individual reviews. Big mistake. Creating product comparisons is a way to help your visitor, target low competition keywords, and drive more revenue.


By comparing every product in a top 10 list, you can create 45 pieces of content. It will take you a while to run out of those ideas!


As with all other types of review, start by asking what problem does it solve for the user? Does one offer something unique over the other? Are they too similar to compare?


The more useful it is to your visitor, the more likely they will read the entire piece and take action by looking at a product page and buying.


All product reviews

After a while managing product-related articles and ensuring they are interlinked becomes a difficult challenge. And while you could use category pages, these aren’t the best internal links as they typically have little or no content on them.


One way to create natural internal links between posts is to create a reviews page. You can place links to every article but provide useful context that helps both the visitor and search engines.


Of course, you want to add relevant internal links where possible, but having a page that is a complete guide to a topic is far more useful than needing to use the site’s search function.



product content blogging



Try these types of website content

By understanding the different types of website content, you can create a website that your visitors and customers trust; and is also loved by Google.


It’s worth starting with a list of products, using a keyword tool such as Rank Tracker to test different ideas for informational content that support the product. By creating useful content hubs, you can dominate Google search for that product, making it hard for your competition.


If in doubt, write an informational piece of content. Ensure you spend double the amount of time researching and writing about products to ensure you produce a piece of value.

Last month Izabela saw her search traffic from Google increase by 400% using 3 SEO tips we taught her.

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