Testimonials and case studies

Claire Bignall

Claire Bignall

Zephyr Creative Copy

AJ kindly recently spoke as a guest expert in my membership group. He was fantastic - we needed clarity on what SEO means for our small businesses and he gave us some extremely actionable tips on getting Google on our side. He was fun and engaging - the perfect person to have a natural, down-to-earth discussion about a complex topic!

AJ is an experienced digital marketer and a hard-worker. He sets goals and doesn’t stop until he achieves them. If you want to learn how to grow your e-commerce business using content marketing, reach out to AJ.

AJ is the guy you go to for e-commerce SEO strategy. He helps you connect the dots between content for the sake of it and content that drives visitors and importantly revenue.

So how was it working with AJ? My gosh, so blessed that I met him at the right time in the right place because I was building my new website and I was also wanted a powerful content strategy, but I didn't know where to start.


He gave me all I was looking for, including tools, Excel sheets and guidance. And he was listening. He was present. He was guiding me, keeping me focussed the whole time. And now people are telling me, they love my blog posts. I found my way to write and I am so happy. So please go check his work and, you know, start now.

Cristina BeeProductive

Cristina Samoila


AJ spent a few hours pouring knowledge over me and overall changing how I approach content creation forever! I highly recommend working with him!

Matthew Alexander

Matthew Alexander

Hobby Hustler

I scheduled a 30 minute 1-to-1 call with AJ, he spent 1.5 hours! We went through my whole website, he gave me actionable advice. I learnt how to find keywords that I can rank for and how to write for people and search engines. Now, I track my keywords on a weekly basis and have over 50 keywords ranking on the first page of Google!

John Hill Small Mountain review

You can tell someone is good when they show you everything and hold nothing back. Free audits and DIY programs have their place, but if you want to learn how to do something well and above board, you need a coach.


We already had a ton of content, but we didn't know what to do with it. All these blogs just sat in the lonely void of unsearchable internet. It all felt like a waste.


Then I met AJ. In a world of shouting and terrible marketing, it's easy to overlook a guy like AJ. He is quiet, extremely British, and doesn't want the spotlight.


But if you are looking for someone to guide you through the intimidating world of digital marketing and in-house SEO, he is the guy to know. (Plus, he's incredibly nice, witty, and just a blast to spend time with!)


First, he worked with me to uncover my current situation and my goals. After that, he eagerly taught my editor everything to know about SEO best practices. He has shown her how to plan, track, fix, and monitor for ongoing improvement of our content.


If she had a question about something, he was right there to help. No stalls, no "let's see what happens," none of that—just actionable advice that she could implement.


She's a good writer but a bit of a Luddite when it comes to anything remotely technical. He gave her the tools and confidence she needed to fix back-end issues and do things the right way going forward.


I'd now put her up against most of the marketing consultants I've met. I have paid for a LOT of marketing over the years, and most of it hasn't done a thing for us.


AJ is the best investment you can make if you have the time and team to implement his strategies and guidance. He won't do it for you, especially not for cheap. And he isn't going to put up with your crap when you get busy.


But if you're ready to learn and willing to put in the work, he'll show you how to move mountains.

Claire Bruynseels

Claire Bruynseels

Avante VA

Since taking the course, I'm more conscious about how I project my brand in my marketing and online. I have a much clearer idea of how to apply my brand consistently. I recommend every small business owner take the course.

Kirsty Malcolm

Kirsty Malcolm

K.A.M Your Mind

How to create a Brand Style Guide has been an absolute game changer for my business. The content and modules are broken down well, easy to understand and it flows.


I now understand how important it is for my brand to have a voice and how to speak to my clients so that every time they see my colors and fonts they know it’s my business before they begin to read the content.


For anyone that is feeling lost and doesn’t know where to start when it comes getting your brand voice heard I’d thoroughly recommend you buy this course! I now have a living breathing document that will continue to evolve as my business grows.

William Mapp

William Mapp


Branding is an often overlooked but necessary piece of the puzzle to building a sustainable online business.


The Brand Style Guide Course is a well thought out, step-by-step "get it done now" resource for creating branding that will make your marketing more effective, get you the right customers and increase your revenue.

Melissa Bezner

Melissa Bezner

Adapted Growth

Setting the branding and tone for a company seems obvious, but many business owners miss it. AJ's Brand Style Guide Course combines everything you need to know so your messaging is consistent and relevant to your goals, brand, and target market.


Best of all, it's easy to follow, and you can document everything perfectly in the workbook. If you're considering hiring new writers or struggling to reach the right market, you absolutely must have this!.

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