You can tell someone is good when they show you everything and hold nothing back. Free audits and DIY programs have their place, but if you want to learn how to do something well and above board, you need a coach.
We already had a ton of content, but we didn't know what to do with it. All these blogs just sat in the lonely void of unsearchable internet. It all felt like a waste.
Then I met AJ. In a world of shouting and terrible marketing, it's easy to overlook a guy like AJ. He is quiet, extremely British, and doesn't want the spotlight.
But if you are looking for someone to guide you through the intimidating world of digital marketing and in-house SEO, he is the guy to know. (Plus, he's incredibly nice, witty, and just a blast to spend time with!)
First, he worked with me to uncover my current situation and my goals. After that, he eagerly taught my editor everything to know about SEO best practices. He has shown her how to plan, track, fix, and monitor for ongoing improvement of our content.
If she had a question about something, he was right there to help. No stalls, no "let's see what happens," none of that—just actionable advice that she could implement.
She's a good writer but a bit of a Luddite when it comes to anything remotely technical. He gave her the tools and confidence she needed to fix back-end issues and do things the right way going forward.
I'd now put her up against most of the marketing consultants I've met. I have paid for a LOT of marketing over the years, and most of it hasn't done a thing for us.
AJ is the best investment you can make if you have the time and team to implement his strategies and guidance. He won't do it for you, especially not for cheap. And he isn't going to put up with your crap when you get busy.
But if you're ready to learn and willing to put in the work, he'll show you how to move mountains.