Ideas are everywhere. They’re as plentiful as sand or hair! Yet most content marketer and business owners struggle to find enough profitable content ideas to grow their website. Here is how to brainstorm content ideas quickly.
Start by talking with your audience
By asking your audience or clients what they struggle with, you can generate hundreds of profitable content ideas. In fact, this is one of my top methods for generating keywords that I teach in my course: Create a website content marketing framework that drives revenue.
As you aim to serve your reader so well that they just have to become a customer, it’s best to pursue a client-centred strategy.
A great example of this in action is Zappos. They listen and react to their customers. Rather than investing in marketing, they’ve poured millions into developing a best-in-class customer experience.
There’s no right or wrong way to talk with your customers. Just bear in mind that everyone has an opinion and some are misguided. So it’s vital to listen and consider what others have to say but not take anything too personally.
How can we effectively communicate with our audience?
Plenty of ways are available to ask for and collect user feedback. But there are a few things to bear in mind, which we’ll come to in a moment.
Depending on what marketing channels you’re currently using, you could have one or several options.
One of my favourite ways to ask for feedback is by email. I’m not suggesting you hide behind emails if you have a list of customers you could call, but this often is the simplest approach.
Here are three superb ways to get your email subscribers talking.
Firstly, you could put together a simple text email that asks them to reply with any feedback they have. You’ll find that your most loyal readers and those who always open your newsletter will respond. Of course, this works the best for single questions.
The second option is to ask them to take a short survey. One of the easiest ways to create user surveys is using SurveyMonkey.
Finally, you could ask them to click thumbs up or down at the end of your email newsletter, which leads to a simple feedback form that asks why they’ve clicked that option. They could use this text box to leave general or specific feedback.
Who’s hasn’t written a complaint on a company’s Facebook page or sent them an angry tweet?! Even my mother has! Social media is fantastic for interacting with your followers, audience and customers.
You could ask them to fill out a survey or a feedback form on your website, leave a comment or send you a private message. The more you engage with your followers, the more feedback and ideas you’ll be able to gather.
Call your customers
If you run a business, chances are you have physical customers you can call and ask them about their pain points or struggles. You might end up having to wine and dine a few clients, but it’ll be worth it!
What to ask them to ensure you generate profitable content ideas?
As your goal is to learn how to brainstorm content ideas quicker and not listen to or read a seemingly endless list of complaints, you’ll need to be careful to ask the right questions.
My favourite questions to ask include:
- What problems are you struggling with that I could help solve?
- Are there any repetitive tasks you’re fed up with having to explain?
- Do you lack knowledge on a subject or sub-topic?
- What myths do you often hear?
- Where do you think the niche is heading?
I’ve tried to use open questions that are focused around a prompt rather than “Do you have any feedback?”. Not that this is a bad question, but you’re not asking with any detail of specificity.
Asking a too broad question (or questions) could end up leaving you frustrated as the insights you can draw from them could be limited. Again the goal is to brainstorm content ideas quickly, not having to listen to people moan!
Listen to feedback but don’t take it personally
In life, it best not to get personally offended at the simplest things. Save your outrage for important matters! The same is true when soliciting feedback from your audience.
You should listen, take notes and engage while not taking it personally. As you’re trying to learn how to brainstorm content ideas quickly and not the art of being offended, it’s best to step back and consider things from a different point of view.
One way to limit any offence you might feel is to deal with feedback right away, rather than letting it pill up! In any case, focus on the goal, not your personal feelings or discomfort!
Sorting feedback into useable ideas
Depending on how many people you talk to, you might end up with a list of ideas for your future posts within a few conversations.
After listening, it’s time to sort all the information into useable insights. It could be worth looking for patterns or topics that come up a lot. At this point don’t worry so much about keywords you might be able to rank for instead, you’ll want to focus on topics.
After you have a list of topics you can then begin to sort ideas or brainstorm your own. Bear in mind that it’s best to stick to answering questions when creating content as these typically convert well and aren’t as competitive to rank for.
The more questions you can extrapolate from your conversations the better as these could be the questions your clients and potential customers want answers to. Being helpful is a superb way to gain trust!
That’s one way of how to brainstorm content ideas
As my favourite way to brainstorm content ideas, talking to people can spark your creativity and help you think of hundreds of ideas. Your content marketing plan will be changed forever! Plus you’ll have loads of ideas to fill your editorial calendar.
After you’ve learnt how to brainstorm content ideas quickly, the next step is using a keyword tool such as Rank Tracker to validate your ideas. You should focus on targeting long-tail keywords with low competition. But this a different topic entirely.
As you now know how to brainstorm content ideas quickly, your next step is to get started!