You know you should be creating content for your website as it's the best way to entice prospects into becoming clients, yet you have no framework to keep you on track.
Without even a basic structure, you're likely to give up and doomed to fail! Here's how to create a content marketing framework that drives revenue.
You need to use our content marketing framework that we've developed over 10+ years of running websites. We've successfully applied it to multiple different industries and niches.
This course will teach you the framework to accelerate your content creation efforts ensuring you have endless ideas that easily rank in search engines, providing qualified buyers for your business.
Whether you're just getting started or trying to breathe life back into an old website, the course will show you how to build a content marketing framework that works.
The course is delivered in 16 videos with a colour booklet and links to a range of external resources and templates, allowing you to study at your own pace.
Start with the right mindset, goals and expectations. We'll talk about why you're taking the course, how long each module takes to complete and what results are possible.
You'll need a few things to get started including some basic software packages and our downloadable templates.
You'll learn why you need structure when trying to grow your website and revenue from content marketing.
Uncover the fundamental building blocks of the Content Map framework.
I'll show you my top 10 favourite methods for generating keyword ideas.
I'll explain the 2 top reasons most content marketers run out of ideas and how to overcome these obstacles. The solution is far simpler than you think!
You'll learn how to sort a list of keyword ideas to find the golden opportunities you can use to write articles.
Once you've validated your keywords, you'll learn how to start fleshing out your ideas and plan your future content arch ensuring your readers keep returning and buying.
As a content marketing framework should be flexible, you'll learn how to mould the Content Map to your business and not the other way around.
If you already have an website, then you need a plan of how you'll apply the new framework to your current efforts. Ensuring you have a solid foundation before adding any more content.
Having multiple documents is the easiest way to end up confused and unproductive. By centralising all of your efforts into a single document, your effectiveness is dramatically increased.
If you want to write articles that bring in clients soon, you'll need to find low hanging fruit. These keywords are easy to rank for, highly targeted and will drive potential clients to your website.
If you're not appearing in the top 3 search results, it's unlikely potential clients will find you. So it's critical to check where you appear for your keywords. By regularly checking your keyword positions, you can begin to refine your content strategy.
How to ensure your content marketing efforts have a cumulative effect and your website continues to drive revenue.
My secret weapon! As your industry changes, you should go back and revisit articles to ensure they reflect the current market. Also, updating is a great way to ensure you stay at the top of the search engines as you can continue to tweak your content.
Need help setting up a Content Map for your website? Don't worry, we're here to help!
AJ is the guy you go to for content strategy. He helps you connect the dots between content for the sake of it and content that drives visitors and importantly revenue.
AJ spent a few hours pouring knowledge over me and overall changing how I approach content creation forever! I highly recomend working with him!
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