brand style guide course

How To Create A Brand Style Guide That Gets Your Business Noticed

You probably started your business to make money doing something you love. Yet, the idea of marketing your business might cause you a cold sweat! That's why your business needs a brand style guide.


Let me explain. Not knowing where to start with marketing your small business is a common frustration I hear; daily.


You didn't get into business to create process documents, templates, and KPIs. We get that. Yet your enterprise can't grow without them.


A critical part of marketing your business is a brand style guide. This document covers your logo, font, and colors. It also covers how you should talk to your audience both online and offline.


Without this guide, it's impossible to standardize your marketing and work with either an agency or freelancers.


If you want a website that generates revenue around the clock, this document will help you work with writers, designers, and web developers to ensure you project your brand consistently.


As with our other course that teaches you how to build a website content strategy that drives sales, this short course is a response to the roadblocks we see with our clients.



How does our Brand Style Guide Course teach you to drive more sales?

The course is designed to allow you to study at your own pace with:


  • 9 Videos (each 5 mins or less)
  • Workbook that guides you through building a Brand Style Guide
  • Links to a range of FREE external resources and templates that you can use straightaway!


Who is this course for?

If you or your team struggle to project a consistent tone in your marketing.


If you're frustrated by working with multiple content writers and want to reclaim hours each week.


If you write the occasional piece of copy or content but don't feel you have structure.

What's in the 9 modules?

Module 1: Why Do You Need A Brand Style Guide?

Many small businesses fail to project a consistent tone across their marketing. They write copy and blogs that doesn't always connect with their target customer, making the sales process harder. By compiling a brand style guide, you can ensure you project a consistent tone.

Module 2: What Does A Brand Style Guide Consist Of?

A brand style guide should include details on your font, colors, logo, your brand position, target customer, and the type of phrases to use and avoid. We'll explore all of the components that make a brand style guide.

Module 3: Brand Identity

Your brand encapsulates years of hard work, dreams, and development. More than a logo, it has its own identity. You'll learn how to select the right colors and fonts for your branding that ensure your business is instantly recognizable.

Module 4: How To Project Your Brand Consistently

By considering what your brand stands for, who you target, and the image you want to project, you can start to pull ideas together into a brand style guide. We'll explore how to create a new clear, concise brand positioning for your business.

Module 5: How To Best Talk To Your Audience

Unless you speak like your target market, you'll struggle to communicate effectively with them. The easiest way to learn how to best speak to your target customer is to talk to them and build up vocabulary. Otherwise, you'll need to conduct some basic market research.

Module 6: Ensuring Your Website Projects A Consistent Voice

To make your life as editor easier, there are several elements you should standardize. These include acceptable external sources, image sizes, and how you represent content writers.

Module 7: Basic Formatting Guide

If you're working with multiple writers, you'll want to supply them with a simple formatting guide to facilitate your job as the editor. Here is a list of what you should include to ensure your writers are happy and not clogging up your inbox.

Module 8: Building Your Brand Style Guide

Pulling all of the parts together into a single document is where the magic happens!

Module 9: Keep Evolving

Creating your brand style guide isn't over when you've finished the first version. As your business evolves, you'll need to keep updating and tweaking it.

You will walk away with...

  1. Create a brand positioning that resonates with your ideal customer.
  2. Build a brand guideline document that standardizes how you talk to your audience.
  3. Remove inconsistency from how you market your business.

Thoughts from other students:

Setting the branding and tone for a company seems obvious, but many business owners miss it. AJ's Brand Style Guide Course combines everything you need to know so your messaging is consistent and relevant to your goals, brand, and target market. Best of all, it's easy to follow, and you can document everything perfectly in the workbook. If you're considering hiring new writers or struggling to reach the right market, you absolutely must have this!.

Melissa Bezner

Melissa Bezner
Adapted Growth

How to create a Brand Style Guide has been an absolute game changer for my business.The content and modules are broken down well, easy to understand and it flows. I now understand how important it is for my brand to have a voice and how to speak to my clients so that every time they see my colors and fonts they know it’s my business before they begin to read the content. For anyone that is feeling lost and doesn’t know where to start when it comes getting your brand voice heard I’d thoroughly recommend you buy this course! I now have a living breathing document that will continue to evolve as my business grows.

Kirsty Malcolm

Kirsty Malcolm
K.A.M Your Mind

Since taking the course, I'm more conscious about how I project my brand in my marketing and online. I have a much clearer idea of how to apply my brand consistently. I recommend every small business owner take the course.

Cristina BeeProductive

Claire Bruynseels
Avante VA

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