You probably started your business to make money doing something you love. Yet, the idea of marketing your business might cause you a cold sweat! That's why your business needs a brand style guide.
Let me explain. Not knowing where to start with marketing your small business is a common frustration I hear; daily.
You didn't get into business to create process documents, templates, and KPIs. We get that. Yet your enterprise can't grow without them.
A critical part of marketing your business is a brand style guide. This document covers your logo, font, and colors. It also covers how you should talk to your audience both online and offline.
Without this guide, it's impossible to standardize your marketing and work with either an agency or freelancers.
If you want a website that generates revenue around the clock, this document will help you work with writers, designers, and web developers to ensure you project your brand consistently.
As with our other course that teaches you how to build a website content strategy that drives sales, this short course is a response to the roadblocks we see with our clients.
Many small businesses fail to project a consistent tone across their marketing. They write copy and blogs that doesn't always connect with their target customer, making the sales process harder. By compiling a brand style guide, you can ensure you project a consistent tone.
A brand style guide should include details on your font, colors, logo, your brand position, target customer, and the type of phrases to use and avoid. We'll explore all of the components that make a brand style guide.
Your brand encapsulates years of hard work, dreams, and development. More than a logo, it has its own identity. You'll learn how to select the right colors and fonts for your branding that ensure your business is instantly recognizable.
By considering what your brand stands for, who you target, and the image you want to project, you can start to pull ideas together into a brand style guide. We'll explore how to create a new clear, concise brand positioning for your business.
Unless you speak like your target market, you'll struggle to communicate effectively with them. The easiest way to learn how to best speak to your target customer is to talk to them and build up vocabulary. Otherwise, you'll need to conduct some basic market research.
To make your life as editor easier, there are several elements you should standardize. These include acceptable external sources, image sizes, and how you represent content writers.
If you're working with multiple writers, you'll want to supply them with a simple formatting guide to facilitate your job as the editor. Here is a list of what you should include to ensure your writers are happy and not clogging up your inbox.
Pulling all of the parts together into a single document is where the magic happens!
Hey there, I'm AJ Saunders, and I've been a digital marketer for years. In the last decade, I’ve launched an eBook publishing company, a global ecommerce shop, built countless websites, and advised companies on their digital strategy.
I've spent hours thinking about branding and how small businesses can build strong brands. By applying some basic principles, you can brand your business like the big boys without paying an agency millions!
In this course, you'll learn the fundamental building blocks of branding. We'll discuss how to project your brand consistently, both offline and online. With a few hours of work, you'll see a massive improvement in how you market your business.
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