You won’t be surprised to learn that I produce a ton of content each week. I’m still actively writing and editing, as well as working with freelance writers to create articles. Without having a robust content creation workflow, it would take me far longer to write each piece, let alone manage the team.
No matter how great a writer you are, it’s likely you might be wasting time by not having a blog content creation workflow that you follow each time. If you’re just starting to write for your business’s blog, having a template you can use each time will help cut procrastination down.
By the end of this article, you’ll have a clear idea of how to build a workflow that makes writing content easier and should be well on your way to documenting your process. Doing so is well worth the time it’ll take you.
Part of creating a content calendar is it allows you to plan what keywords you will target and when. So, if you don’t have a content strategy complete with a list of keywords, pause here.
Use my favorite tip to find a long list of keywords you could target and validate them using Ubersuggest as it’s free or buy Rank Tracker (read my review). Your brain plus any keyword tool will help you find, sort, and validate opportunities you can actually rank for.
Welcome back! As you now have a list of keywords that you’ve assigned a publishing date to each, you can follow my blog content creation workflow to create an article with the first keyword.
The amount of research you’ll need to do depends on your topic knowledge, type of article, and the reader’s intent.
For example, you wouldn’t spend hours researching and writing an article on how to change a tire, including a history of the subject, popular brands, and different tire types. The reader wants the ten critical steps to changing a tire with pictures to help them fix their issue immediately.
Of course, if you were writing about medical conditions, a brief list with no sources won’t match the end reader’s intent. So you’ll need to think about how you can qualify each statement you make with trusted sources and quotes from leading experts.
If you’re writing an opinion piece and know your topic well, you probably can list supporting facts and sources with ease. So, you don’t need to do much research.
I find it helpful when researching to read articles and talk to sources, and record as much as possible in either a word document or Grammarly. That way, I can quickly refer to sources.
#2 Title and subheadings
Having researched the topic and found something unique to say, I like to sketch out the title and subheadings. Usually, I’ll also write the meta description at this point.
You shouldn’t need to spend that long writing a basic article outline. However, I find that with a rough idea of potential subheadings, I can write quicker.
Ask anyone to write 1,000 words, and it might seem like an insurmountable task. Give them a list of subheadings and ask them to fill in each section, and they’ll quickly write 1,000 words!
Depending on whether you love or hate writing, this step in our blog content creation workflow will either fill you with joy or dread! If you’re not a natural writer, keep trying as you’ll gain more confidence as you write more.
With plenty of research and a rough list of subheadings, you should find that writing an article is easier. It’s now just a matter of writing each of the sections and ensuring you answer the questions the reader is likely to want to be answered.
Ignore any preconceived ideas of an ideal word count, the need to use fancy-sounding words, or impressive quotes. Instead, focus on writing a compelling piece that helps and informs the reader, that’s easy to consume and scan.
Feel free to write as much as possible without regard to the end version. It’s much better to write more than you need and edit it down that struggle to explain the topic and rush an article.
After writing the first draft, you can revisit and tweak what you wrote to better fit the purpose of your article. Again, don’t overthink, just write and then refine!
Even if you’re only using a single title image, you need to think about this, source one, and crop/edit it to size. The same is true if you use multiple images within each blog article.
One thing that I include under images is graphics for social media. If you’re using Pinterest, now is time to create an image you can use. Again, you’ll want to develop templates or use Canva to ensure it’s easy and quick to create images for your blog and social media.
#5 Final edit and format
If you’re working with a writer and graphic designer, you’ll be able to skip some of the steps in my blog content creation workflow. As the editor, it’s your job to ensure every piece of content that gets published aligns with your brand’s values and house writing style guide.
Even if you’re working with experienced professional writers, you can’t delegate your role as editor. You still need to be managing the process, including setting deadlines and holding team members accountable.
The final edit should involve reading the article. It’s worth using Grammarly to double-check there are no spelling mistakes, long-winded sentences, or basic errors. Even the free version of Grammarly is well worth using to polish your writing.
If you’re happy, the next job is to copy it into WordPress or CMS. Check that the subheadings are formatted correctly. Also, ensure external links open in a new window. Next, add images and preview.
Should everything look good, you can schedule the post to publish in line with your content calendar.
#6 Publish and promote
If you think your job is over when the article is published then you’re mistaken! You’ve only done 50% of your job. It’s worth reading: How to promote your blog for FREE: 20 Tips as you’ll learn some new ideas.
Having a content creation workflow ensures I can spend equal time promoting each piece. The top three ways I promote new content is links, social and email. Here’s a quick tip for each:
Add at least 2 or 3 new internal links a day to the latest post. Google can’t crawl, index, and rank your latest article without internal links. You also want to build 1 or 2 external links each week.
It’s worth posting on your social channels daily to drive traffic back to your website. Some social media sites (Twitter, Reddit, Pinterest) also help to speed up getting pages indexed by the search engines.
Set up an email newsletter list and send them an email each week with your latest posts. If Google de-indexes your website or you’re banned by Facebook, you can still drive traffic to your website and make sales.
Building your own blog content creation workflow
With a clear idea of our internal blog content creation workflow, it’s over to you. Start by copying our steps into a word document. Next, remove any that don’t make sense for you and refine the remaining steps.
Over time, you’ll add steps to your workflow as you develop your processes and work with others. As a dynamic document, it is only useful when continually tweaked and improved.
Remember the underlying purpose of having a blog content creation workflow is to make it easier to publish articles on your website by removing the guesswork and limiting procrastination.
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