If you’re just getting started, here are several branding basics for ecommerce stores that will help you be memorable in the eyes of your target customers.
Need a simple way to measure how effective your digital marketing is for your ecommerce store? You need ecommerce marketing KPIs. Here’s how to set them.
Determining your ecommerce marketing budget is the next step after creating your marketing strategy and tactical plan. Here’s how to maximize your budget.
Here’s a simple way to build a basic ecommerce marketing plan for your online store. You don’t need anything fancy, just a solid foundation and a few tactics.
Learn what an ecommerce marketing strategy is, why you need one, and how it affects your business. Ideal advice if you’re new to running an online store.
SEO (Search Engine Optimization)
Some business owners believe that the more webpages they publish, the more customers they’ll get. But are more pages better for SEO or is it a myth to avoid?
I see website audits like a car MOT. You need to stay on top of them and use the right tools. Read this SEO Powersuite Website Auditor review to find out more.
One of the best SEO tools available is free. Thankfully it’s easy to learn how to use Google Search Console to improve your SEO results. Here are our top tips.
If your website has a page on a website with no inbound links, it’s called an orphan page. But are orphan pages bad for SEO and do you need to fix them asap?
Your SEO strategy should include both internal and external links. But are they equal? Or is it a battle between internal vs external links with a winner?
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